Online

The marketing mix is globally recognised as the strategic elements that make up a company’s marketing plan. It is generally made up of the “4 P’s”, although more astute practitioners will throw in an extra “3 Ps” as well.

There used to be a time when ‘dominating your local market’ was intended in a very literal sense.  Being local meant within walking distance, one bus trip or even a short ride in a car.  There used to be a time when ‘dominating your local market’ was intended in a very literal sense.  (more…)