The marketing mix is globally recognised as the strategic elements that make up a company’s marketing plan. It is generally made up of the “4 P’s”, although more astute practitioners will throw in an extra “3 Ps” as well.
The marketing mix is globally recognised as the strategic elements that make up a company’s marketing plan. It is generally made up of the “4 P’s”, although more astute practitioners will throw in an extra “3 Ps” as well.
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